We were all affected by the pandemic in some way, and CPAs stood tall and took care of their clients, staff, and peers, as well as their own CPA firms, many of which are small businesses. CPAs pivoted quickly and helped clients, organizations, policymakers, and communities during a time that was incredibly challenging both professionally and personally. The pandemic proved how dedicated the profession is and put on full display clients' trust in our expertise and ability to provide calming, timely advice and service. As a member of the profession and a CPA, I'm proud that people come to us because of our well-earned trust. It is what we are educated for, what we are trained for, what our profession and clients demand, and what our Code of Professional Conduct requires.
When I think about what makes the CPA profession special at a time of unprecedented challenges, I always come back to the fact that we are a profession of trust. This is the first in an occasional series featuring Sue Coffey, CEO–Public Accounting for AICPA & CIMA, discussing trends affecting the profession.
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